Marketing Cloud for Interior Design Services

Overview

Analysis of Sales for Interior Design Services, separated by industry. Distinguish new channels and organize promoting inside each channel. When building up a go-to-market strategy for item deals, guarantee that every conceivable channel is being considered and properly allocated. Here we are Creating products or marketing stuff customized which fits in industry needs.

Challenge

The client was already in use with Salesforce CRM community for their partners (franchise owners) to review the orders and invoices for interior design work for homes and corporate offices but he was looking solution to interact with their customers which gives their partner access to send attractive offers email and personalize their each customers journey. It was very challenging to manage personalized email campaigns to the customer for a franchise owner. Without this, there was a negative impact directly on their sales and customer relationship.

Solution

In order to overcome from client challenge, first of all, we set up a marketing cloud for marketing admin. In this process, we personalize/customize the following things in the marketing cloud which allows franchise owner to set a interaction with his clients.

  • Franchise Owners can send email from Community to customers.
  • Franchise Owners can check each sends email engagement status in the community itself.
  • Franchise Owners can edit each customer email before sending and give it personalize the look.
  • Dynamic Email Templates which they want to update after each year end.
  • Marketing Admin can review customer journey analytics.
  • Required dedicated IP to send the content to customers.

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