Menu
Earlier our client was forced to invest utmost critical business hours in maintaining and running marketing journeys, for a customer base to maintain which user was in which stage by using Google Spreadsheets. Our solution reduced the time elapsed in marketing journeys by 80%.
The requirement from the client was that he wants to connect Salesforce marketing cloud with salesforce sales cloud, in such a way that whenever a record is created in Salesforce then that the record must go through a particular journey based on certain conditions in real time. They also needed to track the interaction data back to salesforce sales cloud (Clicked, Opened, etc.).
In this project the first step we took, was to connect Salesforce marketing cloud with salesforce sales cloud, so for that, we have used the “Marketing Cloud Connector” which was installed in the sales cloud. Marketing Cloud Connector requires a lot of steps to install it, which helps us to connect the sales cloud with marketing cloud. Enabling them to have a conversation with each other. Now for the real-time data processing, we created the “salesforce data events” in marketing cloud which helped us to bring in the data from sales cloud to marketing cloud based on conditions in real time and then the data is fed to the Journey builder and emails are sent over to the client. The Marketing journeys used various Condition based split, engagement split and time-based emails to customers. Our certified Marketing Cloud experts knows how to use journey builder to get the most out of it and how to create a more personalized & engaging journey for the customers.
©2023 TechWize. All rights reserved.
As a leading marketing automation company, we work with ActiveCampaign to save you time, efforts, and funds, thereby generating more revenue and profits for your business.
As a leading marketing automation company, we work with ActiveCampaign to save you time, efforts, and funds, thereby generating more revenue and profits for your business.
As a marketing automation company, we enable HubSpot Marketing Automation services and solutions to develop a superior arena for your business that makes marketing tasks simpler, more straightforward, and less challenging.
Our professional marketing automation experts work with Marketo as it has several innovative features that assist in enhancing, streamlining, and automating your marketing activities.
With Salesforce Marketing Cloud Account Engagement (formerly Salesforce Pardot), a precise B2B marketing automation solution, we enable our clients' marketing activities to meet their sales objectives and develop long-term customer relationships swiftly.