Pardot-Salesforce Implementation

Problem

Built the function to sync the Salesforce accounts and contacts with Pardot campaign system and set up this as a recurring task to update the data frequently.

Challenge

The marketing team was largely an independent contributor role lacking an overall strategy. They needed to transform from being reactive to a proactive strategy to create more qualified, inbound leads. They needed to develop a process across all marketing channels and functions to align around growth.

Solution

With the help of Salesforce, they were able to turn their marketing team into an inbound organization from 3% raised to 50%. With Pardot they are able to automate personalized experiences and journeys for every customer–without having to manually pull strings behind the curtain to make it happen. With Pardot in place they had seen huge growth coming from marketing with 70% of revenue coming from inbound leads and a 3x increase in lead to win rate.

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