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SEO Lead

  • 5 years
  • 7 years
  • 1
  • Ahmedabad

Job Description

SEO Lead – Job Roles and Responsibilities

Job Overview:

The SEO Lead is responsible for developing and executing strategies to improve organic search rankings, drive website traffic, and enhance online visibility. They oversee technical SEO, on-page and off-page optimization, content strategy, and performance analytics to achieve business goals.

Required Skills & Qualifications

  • Experience: 5+ years in SEO with proven success in ranking improvements and traffic growth.
  • Technical Knowledge: Proficiency in HTML, CSS, and JavaScript for SEO implementations.
  • Tools Expertise: Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog.
  • Analytical Skills: Ability to interpret data and provide insights for optimization.
  • Communication: Strong verbal and written communication skills to collaborate across teams.
  • Problem-Solving: Ability to troubleshoot SEO issues and implement effective solutions.

Responsibilities

 

Key Responsibilities:

1. SEO Strategy & Execution

  • Develop and implement comprehensive SEO strategies aligned with business goals.
  • Stay updated with search engine algorithms and industry best practices to adapt strategies accordingly.
  • Conduct competitor analysis and identify opportunities for improvement.

2. Technical SEO & Website Optimization

  • Ensure website structure, navigation, and URL hierarchy are SEO-friendly.
  • Optimize website speed, mobile responsiveness, and Core Web Vitals.
  • Implement schema markup, canonical tags, and structured data to enhance search rankings.
  • Manage website crawlability, indexing, and XML sitemaps.

3. On-Page & Off-Page SEO

  • Optimize meta titles, descriptions, headers, and internal linking for targeted keywords.
  • Conduct keyword research and implement content optimization strategies.
  • Drive link-building strategies through guest posting, partnerships, and outreach.
  • Monitor and reduce toxic backlinks using disavow tools.

4. Content Strategy & Optimization

  • Collaborate with content teams to develop SEO-optimized blogs, landing pages, and website content.
  • Ensure content aligns with search intent and user experience (UX).
  • Implement pillar-cluster content strategies to improve topical authority.

5. Performance Analysis & Reporting

  • Track, analyze, and report on SEO KPIs, including organic traffic, rankings, bounce rates, and conversions.
  • Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
  • Generate actionable insights and recommendations for continuous improvement.

6. Collaboration & Team Leadership

  • Work with developers, content writers, and marketing teams to ensure seamless execution of SEO strategies.
  • Provide SEO training and best practices to team members.
  • Coordinate with paid media and social media teams to create an integrated digital marketing approach.

7. Local & International SEO

  • Optimize Google Business Profile and local citations for better local search rankings.
  • Implement international SEO strategies, including hreflang tags and multilingual content optimization.

Shift Time

10 am till 7 pm IST

Minimum Qualifications

Any graduate

Preferred Qualifications

Any graduate

Join the TechWize Team

Shape the future of IT

Are you a passionate techwize looking to push the boundaries of IT?

Do you thrive in a collaborative environment, solving complex problems with cutting-edge solutions?

If you answered yes, then TechWize is the place for you! We're seeking talented individuals to join our dynamic team and shape the future of IT.

At TechWize, you'll have the opportunity to work alongside industry experts on challenging projects, using the latest technologies to deliver innovative solutions for our clients. We offer a fast-paced environment that fosters continuous learning and professional growth.

Apply now and embark on an exciting journey with TechWize! We look forward to hearing from you.

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