Contact Us
Menu
Contact Info
breadcrumb
shape

Streamlining Marketing Journeys with Automated Data Integration

Streamlining Marketing Journeys with Automated Data Integration

Streamlining Marketing Journeys with Automated Data Integration

Industry:
Marketing

Technology Used:

  • Salesforce Marketing Cloud (SFMC)
  • Marketing Cloud Automation Studio
  • Synchronized Data Extensions

Client:

A company seeking to optimize their marketing efforts using Salesforce Marketing Cloud.

Requirement:

Solution Delivered:

  • Automated Data Extraction:We leveraged Synchronized Data Extensions to automatically extract customer data from the Salesforce objects.
  • Data Transformation:A daily automated process transformed the extracted data into the required format using SQL queries, events, and filters within Automation Studio.
  • Seamless Journey Integration:The transformed data became readily available for building marketing journeys, enabling efficient targeting and personalization.

Results:

The client was able to get the following results –

  • Faster Journey Development:Streamlined data integration significantly reduced the time required to develop and launch marketing journeys.
  • Reduced Resource Costs:Automation eliminated the need for manual data manipulation, leading to a 28% reduction in resource expenses.
  • Enhanced Journey Effectiveness:Clean and reliable data enabled the creation of more effective marketing journeys for improved customer engagement.
Streamlining Event Management & Community Building with a Scalable Booking App

Streamlining Event Management & Community Building with a Scalable Booking App

Enhancing Customer Engagement through Personalized Marketing Emails
Right Arrow

Enhancing Customer Engagement through Personalized Marketing Emails

Get in Touch

Right Arrow