ITechWize | IT Consulting, ERP & CRM Services

Empowering Education Marketing

Mautic and Acquia Campaign Studio Implementation

Industry:
Education Consulting

Technology Used:

Mautic
Acquia Campaign Studio
PHP
MySQL
JavaScript
HTML
CSS
Photoshop
Illustration
Cloudberry (Amazon S3 integration)
Postmaster

Requirement:

The client sought a robust marketing automation solution to streamline their marketing efforts. They needed assistance with setting up and managing a system utilizing Mautic and Acquia Campaign Studio, while addressing specific challenges

Understanding Client Workflow:Deeply comprehending the client's existing marketing processes and desired outcomes.
Legacy Integration:Maintaining compatibility with the client's previous marketing automation efforts.
Ongoing Maintenance:Conducting regular audits and promptly addressing any identified issues.
Custom Integrations:Connecting the marketing automation platform with the client's internal applications.
Live Instance Management:Ensuring smooth operation and performance of the deployed solution.

Solution Delivered:

TechWize provided comprehensive services to implement and manage a tailored marketing automation solution

Platform Setup and Configuration:Installed and configured the Mautic and Acquia Campaign Studio instance to seamlessly integrate with the client's existing infrastructure.

Content Creation and Management:Developed and maintained various marketing assets, including campaigns, emails, landing pages, forms, surveys, and APIs.

Regular Audit and Maintenance:Performed scheduled audits to identify and resolve any potential issues, ensuring optimal system performance.

Project Management and Communication:Provided consistent project updates and clear communication throughout the implementation and management process.

Results:

The client was able to get the following results –

Successful Implementation:The marketing automation solution was implemented on time and within budget, seamlessly integrating with the client's existing systems.
Proactive Maintenance:Regular audits and prompt issue resolution ensured smooth operation and minimized downtime.
Enhanced Marketing Efficiency:The client gained a streamlined and efficient marketing automation process, allowing them to focus on core business activities.
Improved Campaign Performance:The solution facilitated targeted and personalized marketing campaigns, potentially leading to increased engagement and conversions.