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Empowering Education Marketing

Empowering Education Marketing

Mautic and Acquia Campaign Studio Implementation

Empowering-Education-Marketing

Industry:
Education Consulting

Technology Used:

  • Mautic
  • Acquia Campaign Studio
  • PHP
  • MySQL
  • JavaScript
  • HTML
  • CSS
  • Photoshop
  • Illustration
  • Cloudberry (Amazon S3 integration)
  • Postmaster

Client:

A leading global education consulting firm specializing in career guidance and academic advisory services.

Requirement:

    The client sought a robust marketing automation solution to streamline their marketing efforts. They needed assistance with setting up and managing a system utilizing Mautic and Acquia Campaign Studio, while addressing specific challenges

  • Understanding Client Workflow:Deeply comprehending the client's existing marketing processes and desired outcomes.
  • Legacy Integration:Maintaining compatibility with the client's previous marketing automation efforts.
  • Ongoing Maintenance:Conducting regular audits and promptly addressing any identified issues.
  • Custom Integrations:Connecting the marketing automation platform with the client's internal applications.
  • Live Instance Management:Ensuring smooth operation and performance of the deployed solution.

Solution Delivered:

TechWize provided comprehensive services to implement and manage a tailored marketing automation solution

  • Platform Setup and Configuration:Installed and configured the Mautic and Acquia Campaign Studio instance to seamlessly integrate with the client's existing infrastructure.
  • Content Creation and Management:Developed and maintained various marketing assets, including campaigns, emails, landing pages, forms, surveys, and APIs.
  • Regular Audit and Maintenance:Performed scheduled audits to identify and resolve any potential issues, ensuring optimal system performance.
  • Project Management and Communication:Provided consistent project updates and clear communication throughout the implementation and management process.

Results:

The client was able to get the following results –

  • Successful Implementation:The marketing automation solution was implemented on time and within budget, seamlessly integrating with the client's existing systems.
  • Proactive Maintenance:Regular audits and prompt issue resolution ensured smooth operation and minimized downtime.
  • Enhanced Marketing Efficiency:The client gained a streamlined and efficient marketing automation process, allowing them to focus on core business activities.
  • Improved Campaign Performance:The solution facilitated targeted and personalized marketing campaigns, potentially leading to increased engagement and conversions.
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